Verdi Cannabis
Verdi Cannabis’s product menu ran on Dutchie’s default iFrame embed — technically live, but functionally invisible to Google, since iframe content on a separate domain rarely gets indexed as real pages. Every flower, edible, and accessory Verdi carried was close to unsearchable.
We migrated the menu to Dutchie Pro, mapping the existing URL structure first so nothing already ranking would break, then rebuilt store and product pages as indexable pages on Verdi’s own domain, with redirects covering anything that changed. Alongside the migration, we built dedicated WordPress templates for Verdi’s blog and podcast content, giving their team a way to keep publishing without design support for every new post.
Within six months, organic impressions nearly doubled, clicks grew by double digits, and the site’s average Google position climbed more than seven spots — with the majority of the site’s top-traffic pages being ones that had little to no visibility before the migration.
Verdi Cannabis needed its Dutchie-powered menu to actually show up in search — the default iFrame embed made every product page invisible to Google. We migrated to Dutchie Pro, preserved the URL structure, and added blog and podcast templates. Results: organic visibility nearly doubled in six months.
Task
Migrate the Dutchie menu off the default iFrame embed to Dutchie Pro without losing existing search rankings, then expand the site's organic footprint with dedicated blog and podcast infrastructure.
