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SEO and AI Visibility WordPress

ShoppingModaItalia.com – SEO & AI Visibility

Shoppingmodaitalia.com, an Italian fashion boutique site, was running on a decade-old WordPress theme with no English version and no sitewide keyword strategy.
Results
Organic Search already drives nearly 39% of all site traffic and accounts for over 80% of returning visitors — the highest-loyalty channel on the site. Because the relaunch only just shipped, this is a baseline case study, not a finished before/after — the real test comes at 60 and 90 days post-launch. The full breakdown of the data, the AI Assistant trend, and the backlink plan is in the detailed write-up: [Inside the shoppingmodaitalia.com Relaunch: SEO, English Localization, and the First AI-Search Traffic Signals (June 2026)]

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Task

In June 2026 we replaced the old theme, rebuilt the homepage from scratch, launched a full English-language version, and ran a sitewide SEO optimization pass.

  • Strategy

    The goal was twofold: open the site to international, English-speaking buyers

  • Design

    UI/UX Design, Art Direction

  • Client

    Anna Chekunova – a personal stylist in Milan

  • Website

    https://shoppingmodaitalia.com/en/

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